Lemon Squeezy Approval Checklist

Lemon Squeezy is popular because it feels lightweight for founders, but the application review still depends on the public site being understandable. A founder-friendly interface does not mean a founder can skip the usual trust signals. The best way to approach review is to treat the site like a checklist.

Product explanation

The homepage should explain what the customer gets in plain English. If you sell software, say what the software does and who it serves. If you sell a digital product, explain the format and delivery. Reviewers should not need to infer the offer from screenshots alone.

Pricing visibility

Your pricing page should make the basic commercial structure easy to understand.

• One-time versus recurring billing
• Monthly versus annual terms
• Trial behavior if a trial exists
• Cancellation timing
• Any major plan limits

This does not need a wall of text, but it does need direct answers.

Refund or cancellation explanation

Many founders skip a refund page because they think it creates more refund requests. In practice, the opposite is often true. A visible refund or cancellation page reduces confusion and tells reviewers that the business has thought through customer support outcomes.

Support path

Customers need a real way to reach the business. A support page can be simple, but it should explain whether support happens by email, help center, or account portal. If you sell subscriptions, support visibility becomes even more important.

Legal basics

A privacy policy and terms page are table stakes. They do not need to be overbuilt, but they do need to be easy to find. Founders should place them in the footer and ensure the copy matches the actual product and billing flow.

Alignment between pages

An approval process becomes harder when the homepage, pricing page, and legal pages disagree. Review the site for consistency. The product name, category, refund expectations, and billing behavior should all align.

Final checklist

1. Rewrite the homepage in direct product language.
2. Make pricing and renewals explicit.
3. Publish privacy, terms, and refund or cancellation pages.
4. Add a support page or visible contact route.
5. Confirm that all public pages describe the same business.

Why this matters

Lemon Squeezy approval friction often comes from avoidable ambiguity rather than deep policy conflict. A site that looks real, complete, and customer-ready is easier to approve than one that still looks like a prelaunch experiment. For most founders, a one-hour copy pass across the homepage, pricing page, and footer produces the biggest improvement.